Phil Riggins


CEO, the Brand & Reputation Collective

Phil Riggins is an insight-led brand and reputation strategist. He founded the Brand & Reputation Collective (the BRC) after more than 25 years helping understand and manage some of the world’s most well-known and complicated brands. He believes the strongest organizations recognize emotional engagement and brand credibility are just as important to internal and external stakeholders as they are to customers. No matter what audience we want to support us, they are people first. Complicated, well-intentioned and not always rational people.

Phil has created or co-created a variety of approaches to successful stakeholder engagement and reputation management. He regularly publishes and speaks about corporate communications strategy, corporate reputation, and brand management, and is passionate about the importance of respectful, active listening to good communications.

Prior to creating the BRC, Phil worked at senior levels with the world’s leading communications agencies, including as a Partner at the Brunswick Group, as well as with Weber Shandwick, Leidar, and APCO Worldwide.

His experience includes brand positioning, reputation and issues management, and messaging for companies across sectors and around the world.

Phil is a Board member and current Treasurer of the European Association of Communication Directors (the EACD) and a full member of the Market Research Society (MRS). He is a dual national (US/UK) and started his career at the United States Information Agency, now part of the US Department of State, where he helped policymakers understand and manage one of the world’s most complicated brands – the United States of America.